CSF Strategy 5: Sell the Value
Your product needs great marketing – Sell your message consistently across multiple channels to create demand and give credibility to your brand and value proposition.”
When people hear the term “sell”, it’s not uncommon that there is a negative context of someone telling others how great they are. This is not the approach I am recommending. The sole purpose of “sell” is to give credibility to your value proposition and ensure others have awareness of what you have to offer. Taking an authentic approach will ensure you are comfortable with how you do this.
By internalizing and practicing the concepts of this module, you will improve the ability to:
become more visible within your industry and increase mindshare
change the perception that others have of you currently to one that aligns with your future self
increase the opportunities that come your way
make your value proposition believable and credible
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